{"id":490,"date":"2014-05-23T22:42:39","date_gmt":"2014-05-23T20:42:39","guid":{"rendered":"http:\/\/lminana.free.fr\/?p=490"},"modified":"2023-08-24T10:00:56","modified_gmt":"2023-08-24T08:00:56","slug":"mots-clefs-usurpes","status":"publish","type":"post","link":"https:\/\/www.lyam-books.com\/blog\/?p=490","title":{"rendered":"Mots clefs usurp\u00e9s ?"},"content":{"rendered":"

Une soci\u00e9t\u00e9 distributrice de mat\u00e9riels s’est aper\u00e7u qu’une autre entreprise utilisait son nom comme mot clef.\u00a0Le tribunal de commerce de Nanterre n’a pas estim\u00e9 qu’il y avait fraude. Pourquoi ?
\nPremi\u00e8rement il n’y avait pas d’acte d\u00e9loyal, c’est \u00e0 dire qu’il n’y avait pas – par exemple- de captation de clients par une soci\u00e9t\u00e9 tierce directement concurrente.
\nDeuxi\u00e8mement, il ne pouvait pas y avoir de confusion entres les marques.<\/p>\n

Au final, je peux donc utiliser n’importe quel nom comme mot cl\u00e9 sur mon site \u00e0 partir du moment que je ne le fait pas\u00a0 pour capter ses clients ou d\u00e9nigrer sa marque. Et donc b\u00e9n\u00e9ficier de la notori\u00e9t\u00e9 de la marque pour faire remonter un site dans les listes r\u00e9sultat, ce qui, si la m\u00e9thode ce g\u00e9n\u00e9ralise fera remonter tout et n’importe quoi lors d’une recherche effectu\u00e9e par un internaute. Ce qui tue \u00e0 petits feux le mot requ\u00eate, Non ?<\/p>\n","protected":false},"excerpt":{"rendered":"

Une soci\u00e9t\u00e9 distributrice de mat\u00e9riels s’est aper\u00e7u qu’une autre entreprise utilisait son nom comme mot clef.\u00a0Le tribunal de commerce de<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[],"class_list":["post-490","post","type-post","status-publish","format-standard","hentry","category-article","comments-off"],"_links":{"self":[{"href":"https:\/\/www.lyam-books.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lyam-books.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lyam-books.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lyam-books.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lyam-books.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=490"}],"version-history":[{"count":2,"href":"https:\/\/www.lyam-books.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/490\/revisions"}],"predecessor-version":[{"id":667,"href":"https:\/\/www.lyam-books.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/490\/revisions\/667"}],"wp:attachment":[{"href":"https:\/\/www.lyam-books.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lyam-books.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=490"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lyam-books.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}